ROCKSHORE LAUNCHES ‘ROCKSHORE HARD SELTZER’
The latest innovation from Diageo this summer!
The Brewers at St. James’s Gate are excited to unveil new Rockshore Hard Seltzer, the latest addition to the Rockshore portfolio joining Rockshore Lager, Rockshore Light and Rockshore Apple Cider, inspired by the bracing refreshment of the Irish coast.
New Rockshore Hard Seltzer, sparkling water with alcohol and natural fruit flavours is available in Watermelon, Raspberry and Lime – packing all the refreshing taste you would expect from Rockshore with 83 calories per 330ml can of Raspberry and Lime, and 86 calories per 330ml can of Watermelon.
Seltzer now represents 10% of RTD sales in Ireland with accelerated growth in the sector1 and people are actively seeking choice that deliver refreshing taste. With outdoor socialising continuing throughout the summer, new Rockshore Hard Seltzer is a convenient option for drinks with friends in the garden or to be enjoyed in the moment.
Speaking about the latest innovation, Rockshore Senior Brand Manager, Hannah Todd said “We are excited to be adding to the Rockshore portfolio with the launch of Rockshore Hard Seltzer following a successful 3 years of trade since we launched Rockshore Lager in 2018. People are actively seeking choice that deliver refreshing taste, so it felt like a perfect fit for Rockshore to introduce more options with the launch of new Rockshore Hard Seltzer.”
The launch of Rockshore Hard Seltzer will be supported by an integrated communications campaign encompassing TV, Digital, PR, Sampling, Media Partnerships and in-store activations.
Developed by Diageo in conjunction with agency partners BBDO Dublin, Wilson Hartnell PR, PHD, Bulletproof and Geometry, the launch celebrates the bracing refreshment of the Irish Coast and is inspired by the energy of the Atlantic Ocean and the invigorating spritz and spray of a can of Rockshore Hard Seltzer.
New Rockshore Hard Seltzer is available in off-licences and supermarkets for a RRP of €3.45 per 330ml single can and RRP of €10 per 330ml 4pk can throughout the Republic of Ireland.
To find out more, visit Rockshore.ie.
Image accredited to Andres Poveda