As the nation gears up for the outdoor reopening of pubs in June, Orchard Thieves Cider reveals a new interactive platform for Irish consumers
Orchard Thieves Cider is unleashing a unique AR experience that makes their iconic fox logo scannable anywhere in the world from any phone. Wherever it is found – whether on a can or pint glass, stencilled on walls around the city, or on TV – the fox becomes a ticket to real rewards and experiences. Ireland will see this first-to-market technology rolled out, before it is launched globally. Irish consumers simply go to ScanTheFox.com and scan any Orchard Thieves Cider fox logo with the camera on their smartphone to be in with a chance of thieving some goodies.
Paula Conlon, HEINEKEN Ireland’s Cider Marketing Manager commented:
“At Orchard Thieves Cider, we are consistently looking for ways to spark fun with our consumers. Our iconic fox logo is now more interesting than ever, as we have made him interactive. We have lots of amazing prizes including tickets to festivals, money-can’t-buy experiences and slick merch. We’re so excited to launch this to Irish consumers ahead of summer, who we hope will be keeping a close eye out for our fox!”
You must be 18+ to access the site. Good luck.
@orchardthievescider