Cadbury launches Cadbury Dairy Milk packaging as Gaeilge and a limited-edition partnership with The Paddy Box

Ireland’s favourite chocolate*, Cadbury Dairy Milk has announced a range of limited-edition Cadbury Dairy Milk gifts to celebrate St. Patrick’s Day as the iconic bar has been produced in Ireland using Irish milk for over 80 years.

To mark our National Holiday, Cadbury has released Cadbury Dairy Milk packaging as Gaeilge – ‘Cadbury Bainne Déiríochta’. Due to the success of last year’s partnership Cadbury has teamed up with The Paddy Box once again to create a special limited-edition ‘Cadbury Dairy Milk Paddy Box’, filled with the nation’s favourite Cadbury goodies, produced in Ireland.

The Cadbury Dairy Milk Paddy Box features the whole Cadbury Dairy Milk 8-square range, including Cadbury Dairy Milk, Golden Crisp, Mint Crisp, Wholenut and Turkish. Available to order now while stocks last, the limited-edition Cadbury Paddy Box is FREE to order, with customers paying €20 for delivery anywhere in the world. To order the limited-edition Cadbury Dairy Milk Paddy Box, simply visit www.thepaddybox.com. Last year the Cadbury Dairy Milk Paddy Box sold out in a matter of days, so don’t miss out!

To coincide with the Paddy Box, Cadbury Dairy Milk, Ireland’s favourite chocolate* (made in Ireland since 1933) are also offering people the chance to pick up a free ‘Bainne Déiríochta’ (that’s Dairy Milk in Irish) gift box when they purchase 4 bars of delicious Cadbury Dairy Milk in-store, while stocks last. For every box gifted, Cadbury Ireland will make a donation to Aware, their charity partner.

Check out @CadburyIreland on social for participating stores. Terms & conditions apply.

Speaking about their St. Patrick’s Day celebrations, Maighréad Lynch, Cadbury Ireland brand manager, said:

“St. Patrick’s Day has become a truly global celebration of all things Irish – particularly among the millions of Irish people and people with Irish heritage all over the world. Cadbury has a proud history in Ireland and has been in operation here for over 80 years. We wanted to do something special to mark St. Patrick’s Day this year and celebrate the products we produce here in Ireland. We are delighted to launch our limited-edition Cadbury Dairy Milk gift box in Irish and teaming up with The Paddy Box team gives our customers a great opportunity to reach out to loved ones across the world. Cadbury always aims to promote the spirit of generosity, so this is a great way to show family and friends that you are thinking of them on our National Holiday.”

Founder of The Paddy Box, Mark Loftus, said:

“Many of our family and friends have set up new lives abroad, but what they miss most is the taste of home – particularly Cadbury Dairy Milk and all of the Cadbury products made and sold in Ireland. The Paddy Box is all about connecting Irish people around the world to home. What better way to do that than with a box of everyone’s favourite chocolate? We expect the Cadbury Dairy Milk Paddy Box to fly off the shelves, in the same way that it did last year, so if you want to send one to friends of family, get your order in to avoid disappointment.”

For further information, check out @CadburyIreland and @ThePaddyBox on Instagram, Twitter (@The_PaddyBox) and Facebook.

* Nielsen Total Scantrack (excl Dunnes & Discounters) MAT 14th June 2020