Assorted two and four-packs of classic Dunkin’ donut varieties will be available to 137 participating SPAR, EUROSPAR, MACE, Londis and XL stores beginning September 2020 

15 September:  Dunkin’, one of the world’s leading coffee and baked goods brands, today announced an exciting, new collaboration with leading retailer and wholesaler BWG Foods in Ireland. Dunkin’ and BWG Foods have teamed up to bring pre-packaged Dunkin’ donuts to Irish retail shelves beginning September 2020.

The variety of donut offerings now available at participating SPAR, EUROSPAR, MACE, Londis and XL retail stores, includes assorted two and four-packs of classic Dunkin’ donut varieties, including Boston Kreme, Cocoa Hazelnut, Strawberry Sprinkle, and Cheesecake Crumble. The lineup of donuts is already available in 41 SPAR, EUROSPAR, MACE and Londis stores with plans to grow that number by another 96 stores to 137 in the coming weeks.

“As we continue Dunkin’s strategic CPG expansion across Europe, we’re thrilled to offer our delicious donuts to consumers in Ireland,” said Caner Gursoy, Dunkin’ Brands’ Regional Vice President, Europe, Middle East, and Africa. “We’re excited to work with BWG Foods, one of the leading retail groups in the country, to offer pre-packaged assortments of our premium donuts to their customers.”

The four varieties of pre-packaged Dunkin’ donuts will include:

  • Boston Kreme – A classic Dunkin’ donut variety filled with Bavarian cream filling and topped with chocolate icing.
  • Cocoa Hazelnut – A premium donut filled with delicious cocoa hazelnut filling and topped with rich cocoa icing and candy pieces.
  • Strawberry Sprinkle – A premium ring donut filled with strawberry jam filling and topped with sweet pink icing and rainbow sprinkles.
  • Cheesecake Crumble – A premium ring donut filled with decadent cheesecake-flavored filling, topped with sweet white icing and cake crumble.

“We’re very proud to make the iconic Dunkin’ brand easily accessible to our shoppers across Ireland. The pre-packaged assortment of Dunkin’ donuts that we will be offering are delicious additions to our extensive product range,” said Simon Marriott, Trading Director, BWG Foods. “We are thrilled to bring these beloved treats to the Irish market and are confident that they will resonate strongly with our customers.”

Dunkin’ currently has more than 13,100 restaurants in 41 countries around the world, including more than 240 locations across Europe. For more information about Dunkin’, please visit www.dunkindonuts.com.