Iconic Irish drink West Coast Cooler relaunches with a new look, new can and sassy subscription service to be won.
Get ready for a summer of cans because West Coast Cooler is BACK, and it’s better than ever with a new-look bottle, and for the first time in a can format! The iconic wine cooler, born in the 80s, is not only getting a makeover in 2022 it’s also launching a pop up can delivery subscription service, Only Cans, to keep the fizz flowing throughout the summer.
A Cooler summer is on the way, West Coast Cooler is coming back to reclaim its place in the hearts of the OGs who loved it in the first place, and a new generation of BFFs who’ll love it just as much! The new look packaging has the same great product inside and comes in Original and Rosé, in a 750ml bottle, and new 250ml can, West Coast Original just 93 calories per can and West Coast Cooler Rosé 88 calories per can.
Speaking on the new launch Assistant Brand Manager, Laura Kerr said “West Coast Cooler has been a consistent consumer favourite since its inception in 1984. It’s a great sparkling, refreshing light option when you want to enjoy a social drink with friends. It’s a brand that is much loved and it deserved some love. We’ve worked to create a beautiful revamp to the packaging – both the original 750ml bottles, and we’ve added something we’re really excited about, a very practical ready to drink can format. The one thing we haven’t touched is the great tasting product. We’ve also got an amazing competition with Only Cans – a really nice chance to win some of the new cans over the summer. We can’t wait to see how our original consumers and a new generation will enjoy the revamped brand look and feel.”
West Coast Cooler is teaming up with Irish comedian (and OG West Coast Cooler fan), Emma Doran to relaunch the delicious wine cooler with a competition to win an Only Cans subscription to keep you sipping for the summer!
Speaking at the campaign launch, Emma Doran said “I’ve thought many times about starting an Only Fans when times were tough, so it’s quite apt that I’m launching Only Cans now with West Coast Cooler. I’m no stranger to bringing a bag of cans to a summer BBQ or night in with pals – so I’m delighted to be bringing bags of even more delicious cans to people through Only Cans – so if you want to to win quite possibly the best subscription to come to Ireland this summer – for free – go to West Coast Coolers instagram on @westcoastcooler and enter!”
The winners of the subscription will receive a gorge tote bag, with a selection of West Coast Cooler Original and Rosé inside and will receive deliveries of West Coast Cooler throughout the summer to keep their sipping stock supplied. To enjoy a summer with the sparkling deliciousness of West Coast Cooler, perfect for picnics in the park, good vibes in the garden, fist-pumping at festivals, or spilling the T with your soulmates.
If you know, you know, and those who know, know that West Coast Cooler is the perfect drink for summertimes and sunny days. It has lower cals and lovely flavours, it’s something different, but something we KNOW will deliver on refreshment (and retro vibes!) Keep an eye on the shelves for the new cans coming to retailers and off licences across the country.
Looking forward to a summer of cans with pals and enjoy the refreshing taste of not taking life too seriously, with your seriously good friends, because West Coast Cooler is the sparkle of good company. To win a pop-up Only Cans subscription, visit the West Coast Cooler Instagram page.