Distributor agreement will further strengthen and expand the position of Beam Suntory’s premium spirits portfolio in the Irish market
14 January 2020 Dublin, Ireland: Lucozade Ribena Suntory Ireland Ltd (LRSI), one of the leading soft drinks businesses in Ireland, is now an official distributor for Beam Suntory International, a world leader in premium spirits in the Republic of Ireland.
The distribution agreement is a first of its kind between the two companies, who are both part of the global Suntory Group. The strategic partnership will further strengthen and expand the position of Beam Suntory’s premium spirits portfolio in the Irish market.
Lucozade Ribena Suntory Ireland Ltd. will distribute Beam Suntory’s premium spirits portfolio, including iconic brands such as Jim Beam®, Maker’s Mark®, Courvoisier®, Kilbeggan®, Teacher’s®, Roku Japanese Gin, and Sipsmith®.
Commenting on the announcement, Mark Aherne, General Manager, Lucozade Ribena Suntory Ireland says: “I am delighted that LRSI has become the official distributor of the Beam Suntory brands in Ireland. It is a very exciting opportunity for our company and we look forward to strengthening and expanding the position of Beam Suntory’s premium spirits portfolio in the Irish market.”
Karl Wurm, Managing Director EMEA Core Markets, Beam Suntory adds: “We are very excited to build this new route to market in Ireland. This collaboration will be built on the expertise of both teams and enables us to win together in this important spirit market.”
Lucozade Ribena Suntory Ireland Ltd takes over distribution of Beam Suntory’s portfolio from Irish distributor, Barry & Fitzwilliam.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
About Lucozade Ribena Suntory Ireland
Lucozade Ribena Suntory Ireland (LRSI) is one of the leading soft drinks businesses in Ireland. LRSI was formed in 2014, and is part of Suntory Beverage & Food Europe. Our much-loved soft drinks brands include Lucozade Energy, Lucozade Sport, Ribena, Orangina and Merchant’s Heart. Our business is driven by our “Yatte Minahare” spirit and our role is to have a positive impact on the lives of our consumers by providing them with a responsible choice of great-tasting drinks and enabling them to lead active lifestyles.
For further information, please visit: www.lrsuntory.com