– The health phenomenon of 2024 has now tripled – M&S Food launches a three pack of its sell-out gut shot!

– The best things in life are in threes! You asked – we listened. Thanks to customer feedback – wanting multipacks – the triple pack M&S X Gut Shot hits selected Foodhalls today for just €7.50

– This delicious daily dairy shot contains over 5 billion live cultures from 14 different strains of friendly bacteria. With a gut friendly serving of calcium, as well as fibre and colourful fruits, this is not just a gut shot…this is an M&S X ZOE Gut Shot… in a three pack

The gut health must have product of 2024 now comes in a three pack! After an extremely successful launch in January – where the M&S X ZOE Gut Shot actually outsold WATER in M&S stores – customers demanded a multipack to make it even easier and cost effective to look after their gut health. So of course we delivered!

Since January we have sold more than one million of our M&S X ZOE Gut Shots. It’s what we call our little bottle with BIG benefits. When we were looking to create our ultimate gut shot, we went to ZOE for their help. Together, after a year of hard work and hundreds of tastings, we bottled up nearly a decade of ZOE’s scientific research and innovation together with trusted M&S quality and expertise to create a delicious daily shot that’s packed with over 5 billion live cultures from 14 different strains of friendly bacteria, fibre and a source of calcium which contributes to the normal functioning of digestive enzymes.

And now we have the next step in our exclusive and exciting partnership. The kefir-based shot, made from whole fermented milk and fruit, including blackcurrant, strawberries, baobab and blueberries, is now available in a three pack! One bottle = one delicious serving, which you can enjoy every day.

But why is gut health so important I hear you ask?

In a healthy gut, you’ll find a wide variety of different ‘good’ bacteria and relatively few ‘bad’ bacteria. Your gut microbiome impacts your overall health and plays an important role in several functions of the body, including your immune system and metabolism.

The precise mix of microbes in your gut directly influences your health. Some microbes are beneficial and others less so, as the chemicals they release interact with different organs in the body. An unhealthy gut microbiome where the balance is tipped in favour of harmful species of bacteria can cause an upset stomach and even contribute to more serious health conditions. But don’t worry, improving your gut health doesn’t have to be complicated. Eating a healthy, balanced and varied diet, focused on whole foods and rich in fibre, is one of the best ways to improve your gut health. Complement this with a daily bottle of our new Gut Shot and you’ll be well on the way to kickstarting your way to a healthier gut. Hooray!

Claire Richardson, M&S Food Product Developer, Drinks and who co-created the Gut Shot says: “The success of the launch of the single shot in January blew us away and we’ve been listening closely to customers on what they would like next. There’s a few ideas in the pipeline but first out the blocks is our M&S X ZOE Gut Shot three pack – created after customer demand for a multipack that can help them even further in their gut health journey. The product is creamy yet tart, with a hint of ginger and lemon for a fiery kick. Plus, it contains calcium and fibre and there’s absolutely no added sugar or sweetener, artificial gums or emulsifiers so you know you are really getting a shot of goodness every morning.”

The triple pack M&S X Gut Shot is available now in M&S Village Douglas Cork Simply Food, Galway, Cork, Mary St Dublin, Dundrum, Grafton St Dublin, Blackrock, Liffey Valley Dublin and Omni Park Dublin.

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